Aside from title tags, you’ll also want to incorporate your keywords into your meta description. The meta description is the little blurb beneath your title tags that appears in the search results. These tags provide search engines with more information about your page.
- Off-page SEO strategies aim to bring external traffic to your website.
- For example, the H1 on this page is the article title, “Understanding On-page SEO” is an H2, and this section is an H3.
- By carefully using these insights, you enable your website to move up the search engine results page, ensuring ongoing exposure and significance in the online environment.
- Choose keywords with a large search volume so that you don’t waste money on keywords that don’t drive traffic.
tags, within other header tags, or which is made large and prominent through the use of style treatments.”
We know the saying, “Content is king.” and yes, good content can SEO Anomaly do very well in the search engines. But you’ve got to make sure that the content you’re producing satisfies search intent. Not only do header tags give information about what the content and/or webpage is about, but HTML header tags also create a pleasant user experience.
You increase your chance of ranking well by focusing on these factors. Both aim to improve a website’s visibility and ranking on search engine results pages. However, they focus on different aspects and use unique techniques. No doubt, an effective SEO strategy should not only lead to higher rankings but also help you generate more income. Thus, focus on so-called “money” pages, which sell your goods or services. Ideally, they should have high business value and be attractive to your target audience.
Key Elements of On-Page SEO
Make sure your meta descriptions provide a compelling summary of page content. And, of course, always aim to create high-quality content that provides value to your readers. External links help search engines understand the broader web and how your content fits it. However, it’s important to link only to high-quality, relevant sources. Too many external links or links to irrelevant sites can harm your SEO efforts. Use them strategically to enhance user experience and build trust with your audience.
Even adding original images to your content is the bare minimum today. Passage ranking means that Google ranks specific paragraphs or parts of your content instead of the whole page. Remember to incorporate synonyms and LSI keywords to rank the page for even more keywords. I’ve just released a free tool that uses Claude’s AI to analyze your content against Google’s actual human quality rater guidelines. These four tools will do everything you need to ensure that your content is perfectly optimised for Google. The bottom line is that if you aren’t following Google’s pop-up guidelines – you could be severely damaging your rankings.
