Additionally, historical ranking data can reveal patterns that inform future keyword research and optimization efforts. Once you have your list of relevant keywords, the next step is conducting a thorough keyword search and analysis. Free and paid tools are available to help assess how your keywords are performing. For instance, consider using Serpple for monitoring keyword positions and historical ranking data.
SEO Ranking Factors: Key Takeaways for 2025
With the rise of mobile searches, Google favors websites that are mobile-friendly. Sites optimized for mobile devices, including a responsive design and easy navigation, generally rank higher than those with poor mobile performance. Does Google really have 200 ranking factors, as some of our peers have suggested?
Content Quality and Relevance
With the right strategy, you can rank higher, get more traffic, and grow your business. In this blog, we’ll cover the top 10 ranking factors experts say will shape SEO in 2025. These strategies are vital for small businesses to drive traffic, build authority, and grow online. The back-end performance of a website directly impacts search engine ranking. The back end includes the web servers, their network connections, the use of CDNs, and the back-end application and database servers. This includes using CDNs, optimizing your application code, optimizing database queries, and ensuring you have fast and responsive web servers.
How Many Google Ranking Factors Are There?
On the other hand, a uniform and accurate NAP across various platforms can significantly boost your local relevance and credibility. In addition to the NAP and primary category, the SEO Anomaly description of your business in the profile plays a vital role in boosting local search rankings. It’s here that you can, and should, weave relevant keywords naturally.
Besides the content itself, this is how you tell Google what your article is about. Blog comments are also considered an update to existing content, so it is very important to make your users share their opinion. Duplicate content can be your worst nightmare because it’s often hard to identify.
- That’s because search intent allows you to identify keywords that bring higher-converting customers.
- If you aren’t sure about search intent or if you believe readers may have multiple questions, check the top-ranking results for the query.
- For instance, some keywords are more relevant to your business or more popular among searchers.
- Among these is PageRank, one of our core ranking systems used when Google first launched.