The Australian Government is planning to enforce a minimum social media age to protect children from online harm. And some social media apps, like Instagram, are starting to make changes to their accounts for teenagers. But these age restrictions aren’t always enforced, and often pre-teens can still use the apps. If this happens, pre-teens might be exposed to adult content before they’re 18. Social media has transformed communication, enabled activism, and reshaped news consumption.
Top 35 Social Media Platforms (
Apps like Freedom and StayFocusd help users manage screen time effectively. A social media strategist focuses on the long-term plan, identifying key goals for brand growth, content development, and audience engagement. They use analytics to assess the performance of social media campaigns and refine social media strategies to ensure success. People use social media to stay in touch with friends and family, connect with like-minded individuals, and join online communities. Though those titans of social media all found success, other apps have struggled to find the same audience.
You can achieve higher conversion rates and better ROI if you know how to create and manage targeted ad campaigns. People can share their artistic pursuits and exhibit their creativity on websites like Pinterest or Instagram. Aspiring artists and creators may benefit from this exposure through opportunities and recognition.
People often discover themselves scrolling through posts, conversing with peers, and playing games for extended periods without even noticing it. In the future, we’ll have unprecedented amounts of information about this time in history. LinkedIn, in particular, has risen as an invaluable platform where professionals can look up and apply for global employment opportunities with ease (Laurel, 2016). However, keep in mind that freedom to say anything online means that we need to be very critical and assess what is really “the truth” and what is someone’s misunderstanding or propaganda. This meant that the shy person who was really into classical music, or the person who loved chess, didn’t really have many other people around them to talk about their hobbies and interests. All visualizations, data, and code produced by Our World in Data are completely open access under the Creative Commons BY license.
A 2021 Pew Research Center poll reported roughly 70% of users regularly get news from social media,4 despite the presence of fake news and misinformation. The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation. LinkedIn remains the go-to platform for professional networking, with a 13.3% growth in ad reach from 2024 to 2025 (DataReportal, 2025). The platform’s user base skews slightly male (53%) compared to female (47%) users. For B2B marketing, LinkedIn is essential for professional outreach and building thought leadership.
What Is The #1 Most Popular Social Media Platform?
- Some large social media sites, such as Facebook, YouTube, and Reddit, have been around for ten or more years, but others are much newer.
- If someone has posted information about you on an online social network that you want removed, ask them to take it down.
- Anyone with any disability can perform all of the activities that their peers can accomplish online because of social media.
As you explore your options, you’ll find that some platforms are a better fit for your brand and target audience than others. Here’s a brief overview of several platforms that can help you leverage the power of social media marketing. Once you create your business profiles, you’ll need to maintain and optimize them.
Surgeon General, nearly 40% of children 8 to 12 years old and 95% of children 13 to 17 years old use social media apps. Spending time on social media has become almost a way of life for most adults — scrolling through videos of cuddly cats and wacky dances for hours a day. Students who identify as being heavy social media users have an average GPA of 3.06 across all grades. Those who don’t use these platforms regularly have an average GPA of Jackpot Jill Online Casino 3.82. When we surround ourselves with information that supports our personal opinions about the world, then the posts that we see on social media reinforce each bias that we have.