So we decided to do the first large-scale voice search SEO study. Zombie pages are SEO Anomaly pages on your site that don’t bring in any traffic. …then “pogosticks” back to the search results to find something that actually helps them.
Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, some users might search for “charcuterie”, while others might search for “cheese board”.
Find Link Building Opportunities From “Best of” Lists
So as you go through your list of keywords, keep an eye out for terms that have a high CPC value. Sure, I’d rank for a keyword that lots of people searched for. If that topic seems like something that you’d want to write about, add it to your list of keywords. Compared to most paid keyword research tools, The Google Keyword Planner isn’t that great at coming up with keyword ideas. “Best of” blog posts are simply hand-curated lists of the best blogs in a specific industry.
If your website isn’t ranking, attracting traffic, or converting visitors, it’s time to evaluate your SEO needs. Whether you’re a startup looking for initial search visibility or an established company aiming to dominate competitive markets, we tailor strategies that fit your business objectives. In link building, only your budget and creativity are the limits.
Steps to Utilize Keyword Research Tools
Levy has ten years of SEO experience and specializes in local. I’m emailing you today because I just finished writing a blog post about topic to help audience with problem. I spoke with Liam Fallen, SEO Consultant and Founder of the MostlyMarketing Slack Community and LiamFallen.com. Fallen has ten years of experience in SEO and has worked with companies like monday.com, Riverside.fm, and LeoVegas, focusing specifically on tech SEO. I reached out to eight specialists to get the inside scoop on their SEO best practices.
But where you use your keywords is just as important as how many times you use them. You probably already know that you should add keywords to pages that you want to rank. Organic traffic is a much better leading indicator of the health of your SEO efforts.
- To capture this audience, integrate natural language phrases and question-based keywords (who, what, where, when, why, and how) into your content.
- Engagement doesn’t change the objective quality of your web page, but rather your value to searchers relative to other results for that query.
- Use a tool like XML Sitemaps Generator to create an XML sitemap for your website.
- While SEO experts agree that “white hat” is the way to go, there are different opinions on the acceptability of various link building techniques (including link buying).
- Google uses the quantity and quality of links like this as a signal of a website’s authority.
Google’s Hummingbird update recognizes variations of keywords, improving your content’s relevance and ranking. Keyword tools, such as Google Keyword Planner or SEMrush, help you find keywords with the right balance of search volume and competitiveness for your content. Image Alt Text provides better image context/descriptions to search engine crawlers, helping them to index an image properly. It improves website accessibility for people with poor vision or those using screen readers. Also known as robots or spiders, these are automated software programs that search engines use to scan or ‘crawl’ websites on the internet, collect information, and create an index.
Metadata tells the user what they can expect to find if they click on the page. There are many technical SEO factors – site structure, anchor text, URL structure, and so forth. When you are looking to increase the volume of customers coming to your store, incoming calls, and online orders, you need to be visible in Google Search. You may have heard that SEO is essential when you want to increase traffic to your website.